Ben Matasar

I'm Ben. I work at Twitter, on Vote Track OR and the Bus Project. Follow me on Twitter, if you like.

I may never understand marketing

UPS has a new series of commercials which are fine except for one thing: they are set to music by the Postal Service. Why would UPS want me to think constantly about the Postal Service during their ads? It has to be on purpose, but it doesn’t make a lick of sense to me.

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